PRIVACY STATEMENT

Cape Antrim Knowledge Marketing (Cape Antrim) recognizes the fundamental importance of privacy, security and data protection to our customers and partners nation-wide. As a Nova Scotia based for-profit enterprise, with provincially regulated legal entities, and business processes, and technical systems that cross international borders, we strive to provide protections across all of our operations that exceed legal minimums and to deploy consistent, rigorous policies and procedures.

This Privacy Statement informs you of our privacy practices and of the choices you can make about the way we collect and use information about you, including information that may be collected from your online activity, use of devices, and information provided to Cape Antrim for purposes of client acquisition and retention practices. This Privacy Statement applies to all Cape Antrim businesses as well as Cape Antrim-owned websites, domains, services, applications, and products, and those of our subsidiaries (collectively “Cape Antrim Services”).

This Privacy Statement does not apply to third-party applications, products, services, websites or social media features that may be accessed through links we provide on our Cape Antrim Services for your convenience and information. Accessing those links will cause you to leave the Cape Antrim Services and may result in the collection or sharing of information about you by a third-party. We do not control, endorse or make any representations about those third-party websites or their privacy practices, which may differ from ours. We encourage you to review the privacy policy of any site you interact with before allowing the collection and use of your personal data.

Cape Antrim Privacy Principles

We have an accountability-based program and are committed to the following principles, which are based on internationally-recognized frameworks and principles of privacy and data protection:
Lawfulness, fairness & transparency
We process personal data in accordance with law and with transparency and fairness to you. Our data processing activities are conducted: 1) with your consent; 2) in order to fulfill our obligations to you; 3) for the legitimate purposes of operating our business, advancing innovation and providing a seamless customer experience; or 4) otherwise in accordance with law.

Notice & choice of data use
We are transparent and provide clear notice and choice to you about the types of personal data collected and the purposes for which it is collected and processed. We will not use personal data for purposes that are incompatible with these Principles, our Privacy Statement or specific notices associated with Cape Antrim Services.
Data access
We provide you with reasonable access along with the ability to review, correct, amend or delete the personal data you have shared with us.
Data integrity & purpose limitation
We only use personal data for the purposes described at the time of collection or for additional compatible purposes in accordance with law. We take reasonable steps to ensure that personal data is accurate, complete and current.
Data security
To protect personal data against unauthorized use or disclosure we implement strong information security controls in our own operations and offer market-leading products and solutions with high levels of data security protection.
Accountability for onward transfer
We acknowledge our potential liability for transfers of personal data among Cape Antrim entities or to third parties. Personal data will only be shared when third parties are obligated by contract to provide equivalent levels of protection.
Recourse, oversight & enforcement
We are committed to resolving any concerns regarding your personal data. We voluntarily participate in several international privacy programs that provide recourse to individuals if they feel Cape Antrim has not adequately respected their rights.

How Cape Antrim Uses Data

We collect and use personal data to manage your relationship with Cape Antrim and better serve you by personalizing your experience and interaction with us. Examples of how we may use your data include:
Customer experience

Providing you with a seamless customer experience by maintaining accurate contact and registration data, delivering comprehensive customer support, offering products, services and features that may interest you and enabling you to participate in contests and surveys. We also use your data to deliver a tailored experience, personalize the Cape Antrim Services and communications you receive and create recommendations based your use of Cape Antrim Services.
Transaction support

Assisting you in completing transactions and orders of our products or services, administering your account, processing payments, arranging shipments and deliveries and facilitating repairs and returns.
Product support & improvement

Improving the performance and operation of our products, solutions, services and support, including warranty support and timely firmware and software updates and alerts to ensure the continued operation of the device or service.
Administrative communications

Communicating with you about Cape Antrim Services. Examples of administrative communications may include responses to your inquiries or requests, service completion communications, or applicable corporate updates related to third-party affiliations.
Security

Maintaining the integrity and security of our websites, products, features and services and preventing and detecting security threats, fraud or other criminal or malicious activity that might compromise your information. When you interact with us, we will also take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your personal data.

Business operations

Conducting ordinary business operations, including recruiting, verifying your identity, making credit decisions if you apply for credit, conducting business research and analytics, corporate reporting and management, staff training and quality assurance purposes (which may include monitoring or recording calls to our customer support) and outreach.

Research & innovation

Innovating new products, features and services using research and development tools and incorporating data analysis activities.

Advertising

Providing personalized promotional offers on Cape Antrim Services and other selected partner websites (for example, you might see an advertisement for a product on a partner site that you have recently viewed on a Cape Antrim site). This may involve the use of Automatic Data Collection Tools. We might also share some of your information with marketing service providers and digital marketing networks to present advertisements that might interest you.

Compliance with law

Compliance with applicable laws, regulations, court orders, government and law enforcement requests, to operate our services and products properly and to protect ourselves, our users and our customers and to solve any customer disputes.

 

What Data We Collect

Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data through your use of Cape Antrim Services or during conversations or correspondence with Cape Antrim staff representatives.

The personal data we collect from you depends on the nature of your interaction with us or on the Cape Antrim Services you use, but may include the following:

Information you provide directly

  • Contact Data – We may collect personal and/or business contact data including your first name, last name, mailing address, telephone number, fax number, email address and other similar contact information.
  • Payment Data – We collect data necessary for processing payments and fraud prevention, including credit/debit card numbers, security code numbers and other related billing information.
  • Account Data – We collect information such as how you purchased or signed up for Cape Antrim Services, your transaction, billing and support history, the Cape Antrim Services you use and anything else relating to the account you create.
  • Location Data – We may collect geo-location data when you enable location-based services or when you choose to provide location-related information during product registration.
  • Security Credentials Data– We collect user IDs, passwords, password hints, and similar security information required for authentication and access to HP accounts.
  • Demographic Data – We may collect, or obtain from third parties, certain demographic data including country, gender, age, preferred language, general educational and employment background, and general job interest data.
  • Preferences – We collect information about your preferences and interests as they relate to our products, services (both when you tell us what they are or when we deduce them from what we know about you) and how you prefer to receive communications from us.
  • Social Media Data – We may provide social media features that enable you to share information with your social networks and to interact with us on various social media sites. Your use of these features may result in the collection or sharing of information about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media sites you use to make sure you understand the information that may be collected, used, and shared by those sites.
  • Other Unique Identifying Information – Examples of other unique information that we may collect from you include product serial numbers, information you provide when you interact in-person, online or by phone or mail with our services centers, help desks or other customer support channels, your responses to customer surveys or contests or additional information you have provided to us to facilitate delivery of Cape Antrim Services and to respond to your inquiries. If you apply for instant credit, we may ask you to provide additional personal data such as salary, government-issued identification number, banking/financial account information, and other information (for example from credit reporting agencies) for authentication purposes and to verify credit worthiness.

You are not required to share the personal data that we request, however, if you choose not to share the information, in some cases we will not be able to provide you with HP Services, certain specialized features or be able to effectively respond to any queries you may have.

Information from third-party sources

We may also acquire data from third-party sources that we deem to be credible and that are either publicly-available or available on a commercial basis. Such information may include personal data such as your name, address, email address, preferences, interests, and certain demographic data. For example, personal data may be collected when you access our applications through social media logins (e.g., logging in to our applications using your Facebook or other social media credentials). The basic details we receive may depend on your social network account privacy settings. In addition, if you purchase Cape Antrim Services from a Cape Antrim partner, we may receive certain information about your purchase from that partner. If applicable, we may also receive information from fraud prevention agencies or from credit reporting agencies in connection with credit determinations.

In order to provide certain Cape Antrim Services at an enterprise level, your business contact data may be provided to Cape Antrim by a designated entity within your business or enterprise (such as a member of your IT department). Where necessary, we may also use information provided by you or your employer, together with information from publicly-available and other online and offline sources, to conduct due diligence checks on business contacts as part of our anti-corruption compliance program.

We also receive non-personal data, such as aggregated or de-identified demographic/profile data, from third-party sources such as companies that specialize in providing enterprise data, analytics and software as a service.

In order to ensure data accuracy and offer a superior customer experience by providing you with better personalized services, content, marketing and ads, we may link or combine the information that we collect from the different sources outlined above. For example, we may compare the geographic information acquired from commercial sources with the IP address collected by Google Analytics to derive your general geographic area. Information may also be linked via a unique identifier such as a cookie or account number.

 

How We Keep Your Data Secure

We will only share your personal data as follows:

Sharing with Cape Antrim companies

We may transfer your personal data to other Cape Antrim entities for the purposes outlined in this Privacy Statement. To ensure that your personal data is secure, Cape Antrim entities are contractually bound to comply with our privacy requirements.

By accessing our websites, registering a product or for service, creating an account, or otherwise providing us with your personal data, you consent to the transfer of your personal data throughout the Cape Antrim network of entities.

Sharing with service providers

We retain service providers to manage or support certain aspects of our business operations on our behalf. These service providers may be located in Canada or in other global locations and may provide services such as credit card processing and fraud management services, customer support, order fulfillment, product delivery, content personalization, advertising and marketing activities (including digital and personalized advertising), IT services, email service providers, data hosting, live-help, debt collection and management or support of Cape Antrim websites. Our service providers are required by contract to safeguard any personal data they receive from us and are prohibited from using the personal data for any purpose other than to perform the services as instructed by Cape Antrim. We also take steps to provide adequate protection for any transfers of your personal data in accordance with applicable law.

Corporate transactions

Circumstances may arise where, whether for strategic or other business reasons, Cape Antrim decides to sell, buy, merge or otherwise reorganize businesses. In such transactions, we may disclose or transfer your personal data to prospective or actual purchasers or receive personal data from sellers. Our practice is to seek appropriate protection for your personal data in these types of transactions.

Compliance with law

We may also share your personal data when we believe, in good faith, that we have an obligation to: (i) respond to duly authorized information requests of law enforcement agencies, regulators, courts and other public authorities, including to meet national security or other law enforcement requirements; (ii) comply with any law, regulation, subpoena, or court order; (iii) investigate and help prevent security threats, fraud or other criminal or malicious activity; (iv) enforce/protect the rights and properties of Cape Antrim or its subsidiaries; or (v) protect the rights or personal safety of Cape Antrim, our employees, and third parties on or using Cape Antrim property when allowed and in line with the requirements of applicable law.

Sharing with other third parties

We may also share your personal data with: (i) credit reference and fraud prevention agencies; (ii) debt collection agencies (for outstanding debts with us); or (iii) other third parties, such as our channel partners, with the appropriate notice and consent. If you choose to provide personal data to the other companies, that personal data will be handled according to the privacy policy of those companies, which may differ from Cape Antrim’s policies and practices

Exercising Your Rights & Contacting Cape Antrim

You have the right to access any personal data that you have provided to us or that we maintain about you. In addition, you have the right to withdraw any consent previously granted or to request correction, amendment, restriction, anonymization or deletion of your personal data and to request an explanation about the processing. In certain cases, your request may be denied on the basis of a legitimate exception such as where making information available would reveal personal data about another person or where we are legally prevented from disclosing such information.

 

Contact us

We value your feedback. If you have any questions or concerns about our Privacy Statement, our collection and use of your data or a possible breach of local privacy laws, you can contact us via email to the Cape Antrim Privacy Office or write to us at the appropriate address below:

Cape Antrim Knowledge Marketing
ATTN: Privacy Office
7 Bonin Road, Grand Desert
Head of Chezzetcook, NS  B0J 1N0
Canada

 

All communications will be treated confidentially. Upon receipt of your communication, a representative of Cape Antrim will contact you within a reasonable time to respond to your questions or concerns. We aim to ensure that your concerns are resolved in a timely and appropriate manner.